Retailers in Kazakhstan are well-acquainted with the Trade-in service, which allows customers to exchange old devices for new ones. This service is available at all major chains, making gadgets more accessible to users. Previously, customers could only take advantage of the program by visiting a physical store, but now they can benefit from it when purchasing devices from online stores like Freedom, Technodom, and Sulpak . The discount is applied instantly without the need for subsequent calculations or mailing the gadget. The service is provided by Breezy.
Breezy's CEO Andrey Kosar stated, “ Our solution easily integrates into online stores and simplifies the device exchange process, promoting sustainable consumption and the reuse of gadgets. We anticipate a rapid increase in Trade-in transactions within the first month of implementing this tool .”
How the Service Works
The exchange process consists of three simple steps:
- Device Assessment. The user answers questions about the device's condition and uploads its photos, after which the system evaluates the potential benefit (up to 5 minutes).
- Signing the Agreement. If the price is satisfactory, the agreement is signed online using SMS confirmation (up to 2 minutes).
- Receiving the Discount. Immediately after signing the agreement, the discount is automatically deducted from the purchase price. The customer only needs to pay the difference.
“This solution, fully developed by Breezy's internal team, integrated seamlessly with our e-commerce platform. It allows us to offer customers better deals based on Trade-in benefits, as well as demonstrate care for both the environment and our customers,” — shared Viktoria Novichkova, CEO of Freedom Mobile .
Easy Integration and Natural Process
The online widget easily embeds into online stores and looks organic on product pages. For instance, Technodom's CEO Renat Ismailov noted, “ Our IT team conducted numerous tests alongside Breezy's developers to achieve an ideal process for customers. We are pleased with how the service operates and expect our clients to appreciate it and use it frequently .”
Instant Benefit. The value of the old device is immediately deducted from the total amount due. It can also be applied when arranging credit or installment payments. In this case, the value of the exchanged gadget becomes the first installment, reducing the loan amount and increasing the chances of approval.
Integration with the e-commerce platform allows Trade-in offers to be more personalized. For example, an additional bonus can be automatically applied when purchasing a specific model.
Assessment Using AI and Human Input. The provision of instant discounts online became possible thanks to the photo assessment technology utilizing the synergy of AI and human expertise. The evaluation is accurate, although it takes up to 5 minutes.
Convenient Logistics. There is no need to send the device by mail. The exchange occurs at the moment of receiving the purchase. A courier or in-store consultant checks the IMEI and the phone's condition against what was declared during the online process.
“Trade-in Online is a convenient and quick way to upgrade your gadget. The service allows customers to easily evaluate the value of their old device and complete the transaction without leaving their homes. We strive to make the process as simple and beneficial as possible, ensuring a comfortable and secure exchange experience. Competitive buyback offers for the latest iPhone models make Trade-in particularly appealing,” — affirmed Dmitry Provkin, CEO of Sulpak.
Attention from International Experts
Breezy's solution has become the first in Kazakhstan to be included in the list of leading tools for digital experiences by the North American publication eCommerce Fastlane. The publication highlighted the ease and convenience of the process, directly embedded in the product pages of online stores, as one of the best practices in e-commerce.
Freedom Mobile, Technodom, and Sulpak were the first in Kazakhstan to implement the new omnichannel Trade-in solution. However, the widget is already being integrated into other electronics online stores. Soon this service will be available in most major retail outlets across the country.