Yandex Qazaqstan will assist businesses in promoting themselves on Telegram while enabling channels to monetize through advertising.

Advertising appears as a regular post with text, an image or video, and a link, for instance, to the website of the promoted product or service. Neural networks select channels for each post based on its theme and content. Advertisers only pay for clicks, making this new tool effective not only for increasing brand awareness but also for boosting sales.

Telegram channels generate income through advertising impressions. Even niche channels with a small audience—starting from 1500 subscribers—can earn from advertisements.

“Technologies assist advertisers in finding the target audience, while channels locate ads that blend seamlessly into the feed. For the latter, this is a straightforward monetization method,” notes Madina Seisengalieva, Director of Yandex Ads in Central Asia . “One of our goals is to help local businesses grow. Millions of Kazakhs use Telegram daily, and at Yandex Qazaqstan, we provide the opportunity to promote their business within this messenger. We are pleased that this new advertising solution will be beneficial for both advertisers and channel owners.”

Currently, the new product is in closed beta testing. To begin earning with Yandex, a Telegram channel must register on the website and undergo a simple verification process. You can launch an advertising campaign in Telegram through the Yandex Direct service by selecting the display location as “Telegram channels.”

The solution was announced at the Yandex Ads Conference Qazaqstan, an annual advertising conference for over 350 representatives from business and the advertising industry.

About Yandex Ads Kazakhstan

Yandex Ads Kazakhstan is one of the leading advertising platforms in the CIS. Yandex Ads Kazakhstan offers a complete set of tools for effective marketing and promotion of products, website and application monetization, as well as analytics. Our products aid in making marketing decisions based on data and utilize artificial intelligence technologies to create advertising campaigns in the Kazakhstani market.

About Yandex Qazaqstan

Yandex Qazaqstan is a technology company focused on developing and implementing innovative technologies aimed at enhancing user experiences and advancing the digital environment. The company operates over 10 services in the country, including a search portal, online taxi ordering, delivery and food services, cloud and geo-services, entertainment services, and educational projects.