A construction hypermarket in Kazakhstan has updated its signage to “Lemana PRO.”

As stated in the official press release, the company aims to capture the professional client market while maintaining its leadership in the B2C segment with the rebranding initiative. Additionally, it seeks to become a platform that connects retail customers with construction professionals. The decision to rebrand was made to ensure the company remains at the forefront and meets the new market challenges and customer expectations.

The new name "Лемана ПРО" (Lemа́na PRO) reflects the company's key priorities:

The updated company mission — "Caring for the home, thinking about the future" — is also embodied in the new logo. The house symbolizes the brand's mission — to assist customers in building and improving their homes, making them comfortable, healthy, and durable.

The company stated that the brand change will not affect its current operations, relationships with partners, customer service, or employee roles. No organizational changes or layoffs are planned as a result of the rebranding. The store, website, and marketplace on Kaspi will continue to operate in Kazakhstan as usual.

It is worth noting that "Лемана ПРО" is the largest retailer in the construction and repair goods segment. Currently, the "Лемана ПРО" network comprises 112 stores — 111 in Russia and 1 in Kazakhstan, along with 11 dark stores and 6 distribution centers. The store in Almaty welcomes over 6,000 customers daily, offering a product range of more than 40,000 items (16% of which are from local manufacturers). The company collaborates with 600 suppliers in the Republic of Kazakhstan, over 100 of whom are domestic.