StartUp Academy: TikTok and Astana Hub have announced their results.

The initiative generated significant interest among the target audience: 176 startups from four countries applied to participate in the program. The participating companies represented various industries: applications were received from firms in the education and technology sectors, as well as from the e-commerce segment and solutions for travel and promoting national landmarks. Participants completed an educational course from TikTok, learning how to create engaging content on the platform, interact with the audience, and launch effective advertising campaigns.

A total of 40 startups reached the project's final, with teams traveling to Astana to present their development and promotion strategies on TikTok to representatives from the platform and Astana Hub. Finalists were selected based on several criteria: the innovativeness of the startup's idea, stage of development, plans for geographical expansion, and the quality of the promotion strategy on TikTok. Following the pitch sessions at Astana Hub, 10 winners were chosen, who will share a total prize fund of 30,000 dollars, which they can use for promotion on TikTok.